You need to be excellent. You need to have an excellent product or service to sell. This is the bedrock foundation beyond this because your entire business is going to be a scam if you’re not actually delivering. Getting results for my clients is key. It’s pretty much unheard of to offer guaranteed services in the legal field. But I’m a very results-driven person and I implement that in my business and hold myself to that standard.
In today’s competitive business landscape, the race for profits often takes center stage. However, there are some leaders who also prioritize a mission-driven purpose. They use their business to make a positive social impact and recognize that success isn’t only about making money. In this interview series, we are talking with some of these distinct leaders and I had the pleasure of interviewing Ana Juneja.
As an award-winning intellectual property attorney and the founder of Ana Law®, Ana Juneja helps celebrities, athletes, influencers, start-ups, entrepreneurs, and corporations secure and monetize their brands and ideas in the US and abroad.
Ana Law® is the first and only law firm that offers flat-fee, 100% guaranteed patent, trademark, and copyright services. Ana has a 100% success rate and often speaks on important topics such as emerging legal issues surrounding security, AI, and social media.
Additionally, Ana has extensive experience with social media intellectual property infringement issues. Ana’s insider connections with premier media agencies allow her to have direct access to key social media platforms, such as Meta (Facebook/Instagram), TikTok, and Twitter. These essential services are an important component of the brand protection strategy for Ana’s celebrity, athlete, & and influencer clients.
Thank you so much for doing this with us! Our readers would love to get to know you a bit better. Can you tell us your “Origin Story”? Can you tell us the story of how you grew up?
I’m an intellectual property attorney and a lot of things that contributed to me being here started at a VERY young age. I grew up in an immigrant family that was very entrepreneurial. My parents were doctors and we came to America when I was three years old. The medical office my dad thought he was going to work at ended up shutting down and so almost immediately, he had to create his own business to serve the patients in the community. I think entrepreneurship is in my blood. I was always coming up with ways to make money like trading toys and selling sailor moon pictures and I had a lemonade stand.
I was also, weirdly enough, obsessed with the copyright symbol! So, I think my fascination for intellectual property started at age five.
I ended up going to law school knowing exactly what kind of law I wanted to practice, and then I sort of made it happen. I even worked at the United States Patent and Trademark Office in law school. I was also going through a lot of changes in my personal life during that time, like many people in their early twenties. I moved states at the last minute, took a different state’s bar exam than I planned, and overall had to hustle and scramble to get a job. But I made it happen and I feel so lucky I ended up at the firm I worked at for my first few years. It was a growing start-up and I was the first of many associates to be hired. This meant I was given kind of an impossible workload that I was not prepared or qualified for, but it also meant I learned more in a year than most lawyers learn in 10. Being in that kind of environment really makes you level up so quickly.
Because I’m so passionate about entrepreneurship and helping “the little guy” own and monetize their ideas, it’s just the perfect job for me. Now I spend my days running my own law practice where we work with celebrities, influencers, small and medium businesses, corporations, and creators. I also believe that knowledge is power, so I post a lot of free educational content on social media to help Gen-Z learn about intellectual property and business.
Can you share the most interesting story that happened to you since you began leading your company or organization?
A lot of my work is confidential. But recently I have been handling a case where we are dealing with emerging issues with social media and AI. There is so much potential for AI to be used by creators and businesses. But unfortunately, right now the law is very unclear. So, some of my clients are then forced to proceed without any guidance on what may or may not be proper. This means that we must apply standard laws (that were written during a time period when people couldn’t imagine or comprehend AI) and apply them to the time we’re living in right now.
There are also some other really fascinating emerging issues related to social media, tech, and globalization.
Last week we had a case where I got to prove how a Kardashian shoutout on their Instagram story was equivalent to hundreds of thousands of dollars of ad spend. We won, so that was very cool.
Overall, it’s really exciting to be at the forefront of this and helping clients navigate this world in order to make sure their intellectual property is protected and viable.
We often learn the most from our mistakes. Can you share one that you made that turned out to be one of the most valuable lessons you’ve learned?
The biggest mistake I made in my business, was trying to do everything myself. It’s very difficult to hire and train people. It’s a skill set that is not taught anywhere. A lot of business owners, myself included, have had bad experiences, which then scares them from trying to hire and train people or bring on new software that might make life easier.
There’s always a learning curve and a transition period. My biggest mistake was basically giving up on those and going back to doing everything myself.
I made a commitment last year that I was going to make sure my business was more viable long-term by learning how to replicate everything I was doing without being involved.
I like to say that delegation is replacing yourself with other people. Automation is replacing yourself with technology.
So, I’ve definitely been working each day to identify every single thing in my business. I am now creating automation systems and processes for my team.
I really think anybody who has a long-term vision for their business needs to do the same, starting now… even if they feel they’re not ready or they don’t have enough spare time to dedicate to this. It just has to be something that you bite the bullet and get to work on.
As a successful leader, it’s clear that you uphold strong core values. I’m curious what are the most important principles you firmly stand by and refuse to compromise on. Can you share a few of them and explain why they hold such significance for you in your work and life?
Absolutely. I think most business owners have the main core values like integrity, community, and service. So, I wanted to implement my core values beyond just the generic and standard ones.
I think excellence is the foundation of any successful business. You just cannot run a business on fluff. You MUST be able to deliver an excellent product or service. I see way too many surface-level service-based businesses, including law firms. I stay in my lane and really try to push the envelope on quality and results. This really sets me apart and I think it’s the key to success.
Adaptability is another non-negotiable for me. I really think change can only come from outsiders. Industries never change from within. Lucky for me, I’ve always been an outsider. This was hard to come to terms with as I was bullied in middle school and a loner in high school. I never saw that it was an advantage to not fit in. Now that I’m older, I see the world differently from a much larger perspective. It’s easy to see how rapidly the world has changed and how so many have already been left behind. Being an outsider means that you are more flexible and adaptable inherently. This is something that traditional business owners will need to come to terms with since AI is about to change everything.
Forwardness. I think it’s so important to think of 10 steps in the future. This applies to working on cases and being 10 steps ahead of the other party. I always like to evaluate every case from the other parties’ perspective and what they’re going to want 10 steps down the road. This is a different approach than most lawyers who want to maximize profits at the current step. While I understand that from a business perspective, I think, being more pragmatic has helped me long term. The forwardness value is a long game. It also applies to my business model in general. When I first started my business and had zero clients, lots of other attorneys made fun of me for posting on TikTok. At the time it hurt my feelings, but there wasn’t anything I could do about it because I couldn’t afford to spend any money on a billboard when I didn’t have any clients. Now those same attorneys are asking me to give their law firm a presentation on social media. And even at the point where it was hard to face the haters, I knew that being on social media was a long-term strategy that would benefit me so much down the road. Now I’m the most followed person in my industry and I get so many opportunities that I would never have been offered without my audience.
Transparency. I really believe in transparency in the legal field. I think this is severely lacking in the traditional legal business model. And in fact, it’s lacking in many service-based businesses. I take a collaborative approach with my clients. They’re able to see what we are working on in real-time, I have transparent and flat-fee billing, and I always give chances of success in my advice to clients. There are so many service businesses and law firms that over-promise and then have issues when there are bad outcomes. Because I take such a collaborative approach with my clients, I really see every case as a business owner first and as a lawyer second. Because I have so much insider, first-hand experience and knowledge about entrepreneurship and business, I understand that my role as a lawyer is to focus on determining the risk tolerance level of my client. I always keep that in mind and I’m always transparent about what it’s going to take to win and what the possibilities are.
My clients appreciate that even if they might “win” a case on legal merit, it might not be worth it to fight it out. In many types of lawsuits, only the lawyers win, regardless of what the judge says. For my clients, I like to find strategic solutions that are more cost-effective and give moderately good results. Business is very much a balance and an art form. Transparency from a lawyer goes a long way for a business owner.
What inspired you to start a purpose-driven business rather than a traditional for-profit enterprise? Can you share a personal story or experience that led you to prioritize social impact in your business?
My purpose is really to empower the individual to take ownership of their life and wealth by giving them resources to create something amazing for society.
At the end of the day, if my amazing clients aren’t creating and innovating, I am out of a job. I’m only able to have my job when other people are pushing humanity forward. I love that I get to be a tiny part of their journey.
The law impacts everybody’s life in every single way. There is no exception for business owners, inventors, and creators.
When I first started my firm, I received an email from someone who was having an issue with their prior lawyer, because he just simply could not wrap his head around what she was doing for her job. He could not understand the concept of social media and brand deals and the algorithm. He had no idea how anything worked in her world. At the end of the day, if your lawyer doesn’t even understand your situation, they definitely can’t help you get the best outcome. My client told me the story of how much she struggled with him, and she finally found me, she was able to speak to me in a manner using the words that she uses in her daily life, and I was able to understand her revenue streams… was really life-changing for me. It made me realize how scary it can be to be going through an illegal process that you don’t understand any of your potential outcomes.
It can be really scary when you feel like your lawyer doesn’t even understand what’s going on and they can’t give you any coherent answer. Your livelihood and your future are at stake, but it’s just “social media”, so many people don’t take you seriously. So, I always make sure that all of my clients understand that I take their career and job seriously. I really believe in the creator economy and in the next generation.
Larger shouldn’t be behind closed doors and reserved only for the “elite” and traditional businesses. Anyone who is hustling and putting in the work to grow and make money should be able to have high-quality legal services.
Being able to reach a community of young, innovative people that no one else is talking to is amazing because I know I’m making such a huge impact.
Can you help articulate a few of the benefits of leading a purpose-driven business rather than a standard “plain vanilla” business?
Leading with purpose first means that it’s always a long game.
You cannot expect to market your business with a long-term strategy (like content creation) and guarantee you will get a client that day.
You cannot advise clients based on what would be most profitable for your firm at that moment.
I really truly think that being purpose-driven, and my business truly means that I see myself as a partner for my clients and not just a lawyer.
The whole point is that I put myself in my client’s shoes and serve them from that point of view.
When I’m creating content, I am not just going for the most viral, outrageous video that I know will benefit me the most and get me the most followers and views.
I really truly focus on the people I’m trying to reach — the people who really need me.
I have so many people tell me that they wish they found my content sooner or that my content has helped them so much changed their lives and taught them so many things that they didn’t even know they needed to be aware of. I don’t believe business should be gatekept and locked away for the elite. I also don’t think that new and young business owners should need to struggle just to find reliable information.
Part of my whole mission in starting my law firm was really to be the anti-lawyer.
I just don’t think that the legal profession is serving Americans. I don’t think that politicians are serving Americans who want to be business owners and innovators. I truly think it’s up to the individuals who really want to make an impact, create, and innovate, to do all of that on their own. I want to do everything in my power to make that possible for them.
I know that I could continue to take clients from outside of America or to work exclusively with certain types of clients that are “more profitable” because they hand you a blank check. It’s just not where my business is going because we really stick to our mission.
I am very driven by impact and that is why I am purpose-driven above anything else.
How has your company’s mission or purpose affected its overall success? Can you explain the methods or metrics you use to evaluate the impact of this purpose-driven strategy on your organization?
Interestingly enough, my firm was really profitable right away. Even though I’m playing the long game, I’m also strategically tapping into an untapped market by marketing as a lawyer on social media.
Beyond just the profitability numbers of my firm, or the number of clients or cases we win, we also evaluate how large our audiences and our community are. This helps me see what type of impact I’m making even for the people I’m not working 1-on-1 with.
I definitely have bigger goals now to grow a very large audience in order to be able to share information about intellectual property and business, and how it can benefit people (and society).
My goal for 2024 is actually to create 100 videos a month and to write at least 100 blog posts that will be extremely informative and helpful, almost to serve as a library for people who are interested in starting a business or bringing their ideas to life and don’t know where to start.
Can you share a pivotal moment when you realized that leading your purpose-driven company was actually making a significant impact? Can you share a specific example or story that deeply resonated with you personally?
Every single time that I get a comment about how my content helped somebody start a business, it really hits me.
When I’m able to get a favorable outcome or a strategic resolution for a client, that’s always amazing too.
Earlier this year I took on a client who was very stressed because he had received a cease and desist letter from a large company. He really thought that he was going to lose his business and he didn’t know how he was going to pay for his childcare and keep his employees. In his case, the facts were on his side completely. But he was not willing to litigate because he was too scared of the media’s impact. So instead of fighting it out and “winning” the case for him, we negotiated a six-figure settlement. The settlement paid all his legal fees and he’s going to be giving his staff a nice Christmas bonus. Most importantly, he now has peace of mind.
Have you ever faced a situation where your commitment to your purpose and creating a positive social impact clashed with the profitability of your business? Have you ever been challenged by anyone on your team or had to make a tough decision that had a significant impact on finances? If so, how did you address and reconcile this conflict?
I think my commitment to my purpose clashes every single day with the profitability of my business.
I have a very small boutique firm. And I will always stay very small and boutique. We only take on a very limited amount of cases because I like to dedicate full attention to each client.
This is not the most profitable business model, because I have really implemented so many systems and processes that would allow me to scale. I’m just not willing to give up one fraction of a percent of quality at this time. There’s no way you can scale beyond a certain point without giving up some level of quality.
Again, I really play the long game. I don’t expect that my law firm is going to make me a billionaire. However, I really do think that I can impact billions of people. That’s a huge reason why I’m on social media. But that doesn’t make me more profitable or put extra dollars in my pocket. Creating an audience and community is primarily for the purpose of making an impact.
What are your “Top 5 Things You Need To Know in Order To Create A Highly Successful Purpose-Driven Business.”
1 . You need to be excellent. You need to have an excellent product or service to sell. This is the bedrock foundation beyond this because your entire business is going to be a scam if you’re not actually delivering. Getting results for my clients is key. It’s pretty much unheard of to offer guaranteed services in the legal field. But I’m a very results-driven person and I implement that in my business and hold myself to that standard.
2 . You need to adapt to change before it happens. This means you need to really be ready to be flexible. I have multiple members of my team who just focus on the future. They worry about making our systems and processes better. They research what’s going on in my field to make sure that we’re staying ahead of the game. They research what’s going on in the rest of the world so we can make sure we’re at the forefront of delivering information to our clients and audience. You need to be ready to make moves at all times because this gives you the mindset to take advantage of opportunities as they arise.
3 . You need to stop thinking that you’re irreplaceable. Start replacing yourself with technology via automation. Start replacing yourself with people via delegation. Start doing this before you’re ready. If you don’t have a team, you’re not a business, you’re a solopreneur. It is wild to think that there are still currently law firms that employ multiple full-time people to do exactly what Dropbox sign does. There is so much amazing technology out there that is already perfected and has been around for a long time — at least start there.
4 . You need to build a personal brand. Maybe it’s possible for a business to succeed without a personal brand. But it’s so much easier if you are willing to build in public and talk about what you do. If you’re passionate about what you do and you really have a mission that you stand behind, people are going to feel that and realize how genuine you are. I also think that if you have a personal brand and a mission and values that you stand behind, you never need to sell. You don’t need to learn sales skills because the passion will sell for you.
5 . You need to be on social media. It’s a very humbling experience to allow hundreds of thousands (even millions) of strangers to comment on anything they want to about you or your business. However, if you’re really purpose-driven, then there is no better way to obtain immediate feedback on something. If you don’t interact with your community, audience, future clients, and current clients, you’re really just hiding and avoiding, putting in the work to develop an excellent product or service. Social media is such an amazing way to give back, get great feedback, and all also reach people who wouldn’t have found you before.
I’m interested in how you instill a strong sense of connection with your team. How do you nurture a culture where everyone feels connected to your mission? Could you share an example or story that showcases how your purpose has positively influenced or motivated people on your team to contribute?
Most of my team is remote and connection is definitely a struggle. As more people want to work from home, I think that the workforce has just changed fundamentally. I really think that workplace friendships play a huge role in cultivating connections. When people work from home and don’t interact in person, I think this is not realistic.
Then the burden shifts onto making sure that each team member is behind the vision. If you’re not going to show up to work to see your best friend, you have to show up for another reason.
For my team, the reason is our mission and the impact. I really have amazing team members who truly believe in making an impact and as the business owner I make sure they all know how important they are to the vision and making the entire business a success.
I don’t think of my staff as just staff. I see each and every one of them as a team member who is collaborating with me and our clients in order to make amazing things happen.
Imagine we’re sitting down together two years from now, looking back at your company’s last 24 months. What specific accomplishments would have to happen for you to be happy with your progress?
In the next two years, I really hope to create an automated way to assist with intellectual property filings. I think technology is amazing and the legal industry is a dinosaur. There is some legal tech innovation going on right now, but not really in my field. I’m so passionate about intellectual property that I want everyone to have access to it. I have ideas for really great things coming using technology that will help so many people.
As to my audience, I hope that I have at least a 1 million follower impact.
Ultimately, success for me is not measured in numbers, but in the lives, I’ve positively influenced and in the meaningful contributions I make to the legal profession.
You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)
If I could catalyze a movement, it would center around legal empowerment. I believe in making the legal system accessible to all.
There are a lot of initiatives for this in fields like criminal law. But in less “emergency” fields, there is not. This also means something different in the intellectual property world. There are many business owners who make money and deserve to have adequate legal representation, but there are not enough lawyers who understand their business model or revenue source because they’re making money on social media.
For many business fields, the only option can seem like a traditional lawyer. So, the movement I’d cultivate is to make sure everyone knows that there is a lawyer out there for them who is going to understand their business and care deeply about it.
This movement would harness technology, community engagement, and education to bridge the gap between the legal system and the average person. It would empower individuals to navigate contracts, understand their rights, and advocate for themselves effectively.
The ripple effect of legal empowerment would be huge. There may be so many future businesses and inventions out there that will push humanity forward.
It’s kind of like thinking about what would have happened if Pablo Picasso had never been given a canvas or paintbrush. What would happen if Mozart never had access to a piano? What would happen if Michael Phelps was never taken to a swimming pool? What would happen if Steve Jobs never learned about design and technology? What if he just became a nutritionist or accountant? When you think about people who have done great things, it’s because, at some point in their lives, they were given an opportunity to explore that talent.
How can our readers further follow your work or your company online?
You can follow me on socials at @anajuneja
Law Firm Website: analaw.com
Personal Social Media:
Law Firm Social Media:
This was great. Thanks for taking time for us to learn more about you and your business. We wish you continued success!
About the Interviewer: Chad Silverstein is an accomplished entrepreneur and visionary leader. He started his first company, Choice Recovery, Inc., while attending Ohio State University and grew it to become an industry outlier before selling the business after 25 successful years. With the launch of his second venture, [re]start, a career development platform, Chad aimed to help people find meaningful career opportunities. Under his leadership, his team was recognized as a “Top Workplace” award winner for over a decade, twice being ranked the #1 small and medium-sized business to work for in Central Ohio. Chad sold [re]start in 2023, enabling him to focus on building an online community of high-performing leaders and continuing to make a positive impact in people’s lives.