Hassan Sanders of Diabetic Insurance Solutions On The Benefits Of Running A Purpose-Driven Business

An Interview With Chad Silverstein


Passion Fuels Purpose: Begin with a cause about which you are passionately enthusiastic. I developed Diabetic Insurance Solutions after witnessing firsthand the difficulties that diabetics face in obtaining inexpensive life insurance. Your passion will see you through the difficulties.

In today’s competitive business landscape, the race for profits often takes center stage. However, there are some leaders who also prioritize a mission-driven purpose. They use their business to make a positive social impact and recognize that success isn’t only about making money. In this interview series, we are talking with some of these distinct leaders and I had the pleasure of interviewing Hassan Sanders.

Hassan Sanders is the CEO of Diabetic Insurance Solutions, a leading figure in the life insurance industry. With a relentless passion for improving the lives of individuals affected by diabetes, Mr. Sanders has dedicated his career to providing innovative insurance solutions tailored to the unique needs of diabetic patients. He has been instrumental in the development and implementation of comprehensive insurance packages that offer peace of mind to those living with diabetes, ensuring they have access to the best life insurance, resources and treatments available. With a strong commitment to promoting diabetes awareness and care, Hassan Sanders continues to drive positive change in the life insurance sector through his leadership at Diabetic Insurance Solutions.

Thank you so much for doing this with us! Our readers would love to get to know you a bit better. Can you tell us your “Origin Story”? Can you tell us the story of how you grew up?

I grew up in a close-knit environment where my family confronted the daily problems of diabetes management. This incident had a profound impact on my life, generating a desire to effect positive change. As my career grew, I realized that combining my financial acumen with a desire to help individuals suffering from diabetes was my vocation. This inspired me to start Diabetic Insurance Solutions, a mission-driven company dedicated to offering assistance and solutions to people living with diabetes. It’s been an incredible journey, driven by a feeling of purpose and a desire to make a real difference in the lives of those facing similar circumstances.

Can you share the most interesting story that happened to you since you began leading your company or organization?

Meeting a little girl named Emma has been one of the most exciting experiences I’ve had since taking over at Diabetic Insurance Solutions. Emma, a dedicated 12-year-old with Type 1 diabetes, contacted us and expressed her desire to help other children with diabetes receive access to better diabetes treatment. She proposed a program to give away free insulin pumps to individuals in need.

We not only backed her vision but also invited her to our office since we were inspired by her enthusiasm and courage. We helped her realize her dream by working as a team. When we handed over the first insulin pump to an appreciative child, it was a lovely moment.

Emma’s tale reminded me of our fundamental mission: to make a positive difference in the lives of people we serve. It reaffirmed our commitment to empowering people with diabetes and demonstrated the extraordinary influence that a single person’s dedication can have on the world.

This event reinforced the fact that running a mission-driven company like Diabetic Insurance Solutions is about more than simply making money; it’s about positively touching people’s lives and making dreams come true. Emma’s initiative showed me that every effort, no matter how big or small, counts, and I’m grateful to be a part of a firm that can help make dreams come true.

We often learn the most from our mistakes. Can you share one that you made that turned out to be one of the most valuable lessons you’ve learned?

One of the most important lessons I learned was when I underestimated the necessity of effective communication among our team. I used to believe that everyone understood our company’s mission and goals, but I quickly realized that without clear and consistent communication, we couldn’t properly align our efforts.

As a leader, this blunder taught me the value of open and honest communication. It’s critical to communicate the “why” behind our mission-driven company and ensure that everyone is on the same page. Since then, we’ve prioritized transparency, which has improved our team and our dedication to our objective.

As a successful leader, it’s clear that you uphold strong core values. I’m curious what are the most important principles you firmly stand by and refuse to compromise on. Can you share a few of them and explain why they hold such significance for you in your work and life?

As the CEO of Diabetic Insurance Solutions and a leader committed to purpose-driven enterprises, I hold many beliefs dear and refuse to compromise on.

First and foremost, my integrity is of the utmost importance to me. I am a great believer that trust cannot be developed without honesty and transparency, and trust is the foundation of every successful business. I always endeavor to be truthful and operate with integrity when working with clients, employees, or partners.

Second, I am steadfast in my dedication to social duty. Diabetes is a major health condition that affects millions of people, and our objective at Diabetic Insurance Solutions is to make a difference. We strive relentlessly to help individuals in need with accessible and inexpensive insurance alternatives. Every day, we are motivated by our dedication to social impact.

Finally, I believe in the power of creativity and adaptation. We must be open to change and constantly seek innovative ways to better serve our clients in the fast-paced world of life insurance. Embracing innovation keeps us current and responsive to our community’s changing demands.

These principles serve as a compass in my job and life, ensuring that our company stays focused on its mission and is dedicated to supporting persons with diabetes.

What inspired you to start a purpose-driven business rather than a traditional for-profit enterprise? Can you share a personal story or experience that led you to prioritize social impact in your business?

A deeply personal experience prompted me to launch Diabetic Insurance Solutions as the CEO of a purpose-driven company. A close family member was diagnosed with diabetes several years ago, and I witnessed personally the difficulties they faced in controlling their condition and obtaining the care and assistance they required.

This incident served as a wake-up call, underlining the shortcomings of life insurance and the need for better alternatives. It prompted me to start a company that not only offers necessary insurance coverage but also works to improve the lives of diabetics. Our aim, which drives me every day, is to make great life insurance and support more accessible and affordable for those living with diabetes.

Knowing that we are making a difference in the lives of individuals and their families keeps me motivated and passionate about our mission-driven approach. It’s not just about making money; it’s about making a difference in the lives of those we serve.

Can you help articulate a few of the benefits of leading a purpose-driven business rather than a standard “plain vanilla” business?

Leading a mission-driven company like Diabetic Insurance Solutions is really rewarding. It goes beyond the traditional “plain vanilla” approach in a variety of ways. For starters, it enables us to make a significant difference by addressing the special insurance needs of diabetics, going beyond ordinary profit generation. This sense of purpose serves as a strong motivation for our team, increasing employee engagement and fostering a healthy work environment. Furthermore, it builds consumer loyalty since customers respect and trust firms that stand for more than just the bottom line. Furthermore, having a defined mission motivates us to innovate and discover creative solutions to challenging challenges, making us more market-competitive and adaptive. Finally, our purpose-driven approach demonstrates our commitment to social responsibility by actively contributing to the creation of a healthier society. Leading a purpose-driven business, in essence, enriches our job, benefiting employees, customers, and the community as a whole.

How has your company’s mission or purpose affected its overall success? Can you explain the methods or metrics you use to evaluate the impact of this purpose-driven strategy on your organization?

Our purpose-driven objective has been critical to our success as the CEO of Diabetic Insurance Solutions. Our dedication to providing inexpensive and accessible insurance options for individuals with diabetes has not only improved our customers’ lives but has also proven to be a solid business strategy.

Several criteria are used to assess the impact of our purpose-driven strategy. Since we matched our mission with our business goals, we’ve seen a considerable boost in customer happiness and retention. Furthermore, our market share and revenue growth are clear signs of our purpose-driven approach’s success.

Our staff are more engaged, and we’ve attracted top talent who are deeply committed to our purpose. As a result, our organization’s productivity and innovation have increased. In addition, our strong brand recognition and excellent social effect have led to important partnerships and collaborations.

Finally, our purpose-driven strategy has not only benefited the well-being of the people we serve, but it has also contributed to our overall success by improving customer loyalty, and revenue, and building a motivated workforce. It’s a win-win strategy that fits our principles and propels our company ahead.

Can you share a pivotal moment when you realized that leading your purpose-driven company was actually making a significant impact? Can you share a specific example or story that deeply resonated with you personally?

Certainly! When I received a poignant letter from a policyholder, it definitely reaffirmed the relevance of operating a purpose-driven company like Diabetic Insurance Solutions. This diabetic person recounted how our insurance assistance not only alleviated their financial load but also gave them a sense of security and hope. Reading that letter, I understood that our objective to make a good difference in people’s lives was indeed making a difference. It reminded me of why we do what we do and strengthened our commitment to serving people with diabetes and their families.

Have you ever faced a situation where your commitment to your purpose and creating a positive social impact clashed with the profitability in your business? Have you ever been challenged by anyone on your team or have to make a tough decision that had a significant impact on finances? If so, how did you address and reconcile this conflict?

Yes, I’ve experienced difficult occasions when our mission-driven mission collided with economics. As CEO of Diabetic Insurance Solutions, my dedication to improving the lives of diabetics is unrelenting. There have been occasions when we have had to make difficult financial decisions. In these circumstances, I prioritize open communication and involve my staff in decision-making. We discover innovative ways to align our mission and economics, ensuring that we continue to have a good social impact while also running a profitable business. It’s a fine line to walk, but it’s at the heart of what we do.

What advice would you give to budding entrepreneurs who wish to start a purpose-driven business? What are your “5 Things You Need To Know in Order To Create A Highly Successful Purpose-Driven Business.”

Here are my five critical pieces of advice for aspiring entrepreneurs as the CEO of Diabetic Insurance Solutions and a leader committed to purpose-driven business:

1. Passion Fuels Purpose: Begin with a cause about which you are passionately enthusiastic. I developed Diabetic Insurance Solutions after witnessing firsthand the difficulties that diabetics face in obtaining inexpensive life insurance. Your passion will see you through the difficulties.

2. Define Your Impact: State clearly what good impact you aim to have. For us, it was about ensuring that every diabetic had access to cheap insurance. This clarity can help you make better judgments and encourage your team.

3. Customer-Centric Approach: Put the customer first in all you do. Listen to their needs and adjust your business to better serve them. We are constantly working with our clients to improve our services.

4. Sustainability is Important: Purpose-driven businesses must be financially viable as well. Profitability should not be compromised because it is the engine that drives your effect. We began by balancing our objective with smart financial planning.

5. Collaborate and Innovate: Look for collaborative opportunities with like-minded organizations. We worked with life insurance providers to develop customized insurance solutions. To stay relevant and achieve your goals, embrace innovation.

One example is how we collaborated with a diabetes support foundation. We broadened our reach and provided educational programs to empower our clients by pooling our resources. This collaboration not only increased our effect but also solidified our mission-driven brand.

Remember that the route may be difficult, but keeping loyal to your objective will lead to success.

I’m interested in how you instill a strong sense of connection with your team. How do you nurture a culture where everyone feels connected to your mission? Could you share an example or story that showcases how your purpose has positively influenced or motivated people on your team to contribute?

Building a strong feeling of connection among my team members is key to what I do as CEO of Diabetic Insurance Solutions. Our ambition to provide accessible and inexpensive insurance options for diabetics is more than simply a corporate goal; it is a common purpose that brings us all together.

I engage with my team members on a regular basis to foster a culture of connection. I promote open conversation, active listening, and respect for different points of view. Our shared desire to improve the lives of people with diabetes is a common thread that binds us together.

One particularly moving anecdote includes a team member who has a close family member who has diabetes. This personal connection to our cause motivated them to make a difference. They led a project that greatly improved our diabetes patient support, demonstrating how our mission can drive and inspire individual efforts.

Our team is a tight-knit, purpose-driven community because of our personal connections and shared commitment to our mission.

Imagine we’re sitting down together two years from now, looking back at your company’s last 24 months. What specific accomplishments would have to happen for you to be happy with your progress?

Reflecting on our journey two years from now, as the CEO of Diabetic Insurance Solutions, would be a source of enormous pride. I’d like to see a couple of important milestones before I’m satisfied with our development. For starters, we would have successfully improved the health outcomes of people with diabetes, with our solutions and support greatly improving their entire well-being. Furthermore, our insurance solutions should have become more accessible and inexpensive, allowing a broader spectrum of people to receive vital life insurance. Our network’s commitment to purpose-driven life insurance would be strengthened if we formed meaningful collaborations with life insurance providers and organizations. Our clients should be happy with our services, not just satisfied, and their testimonials should reflect the good influence we’ve had on their lives. Participating in community activities and actively spreading diabetes knowledge and support would be a key component of our purpose, proving our dedication to making a difference beyond the bottom line. Finally, our company model would be based on sustainability principles, with the betterment of society and the environment taking precedence over profit. These victories would provide me with a profound feeling of fulfillment, knowing that we had genuinely made a significant impact in the lives of those we serve.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

As the CEO of Diabetic Insurance Solutions and a leader committed to purpose-driven enterprises, I’ve always believed that our greatest potential resides in improving the lives of diabetics. If I could start a movement, it would be to raise diabetes knowledge, support, and access to resources. This global movement would bring together individuals, organizations, and governments to ensure that people with diabetes have the necessary treatment, education, and insurance to live healthier, more satisfying lives. Together, we can have a significant impact on the millions of people affected by this difficult condition, delivering positive change to the most vulnerable people.

How can our readers further follow your work or your company online?

I truly appreciate your interest in staying connected with Diabetic Insurance Solutions. It warms my heart to know that you want to follow our journey and be part of our community.

You can easily stay updated with us online through our website. Visit our website at www.DiabeticInsuranceSolutions.com for in-depth information and resources.

And follow us on social media:

Facebook: DiabeticInsuranceSolutions

Twitter: @diabeticinssol

Instagram: @DiabeticInsuranceSolutions

I’m here for you, and I look forward to building a stronger and more supportive community together.

This was great. Thanks for taking time for us to learn more about you and your business. We wish you continued success!

About the Interviewer: Chad Silverstein is an accomplished entrepreneur and visionary leader. He started his first company, Choice Recovery, Inc., while attending Ohio State University and grew it to become an industry outlier before selling the business after 25 successful years. With the launch of his second venture, [re]start, a career development platform, Chad aimed to help people find meaningful career opportunities. Under his leadership, his team was recognized as a “Top Workplace” award winner for over a decade, twice being ranked the #1 small and medium-sized business to work for in Central Ohio. Chad sold [re]start in 2023, enabling him to focus on building an online community of high-performing leaders and continuing to make a positive impact in people’s lives.